This rebrand features a new responsive logo and a complimentary responsive website. A bygone pastime, this local ice arena needed a jumpstart. Part of this new identity includes exclusive AR filters called "Skaties."
This logo is designed to be fully responsive to any screen or platform.
This responsive website is designed to capture the nostalgia of the chilling thrills of skating in the 80s. To capture a younger audience, I explored the use of augmented reality filters. These "skaties" allow users to bring figure skaters into their own rooms, as well as use themed filters and post directly to social media.