Many is an outreach effort for parents of young children who wish to be a source of support in their child's journey of self-discovery. Challenge your own expectations of how men and women should act, and model the behaviors you want to encourage. Many promotes the pillars of healthy gender expression: speaking up, talking openly, being vulnerable, personal expression, and consent.
The identity was based on the idea of the many colors of manhood. The figure-ground relationship of the colors became a simple visual tool that is used to emphasize "man" in "many."