Brewm is a tea brand I created that focuses on the magical correspondences of its ingredients. Inspired by apothecaries, I designed this logo and packaging to resemble bottled tonics and the iconic apothecary drawers. When stacked, the bagged tea boxes act as a faux chest of drawers. This allows the user to easily select the perfect brew for casting their intentions.
Brewm has a full identity system with interchanging icons and patterns depending on the blend of tea. These interchangeable assets represent the personality and diversity of the ingredients and flavors.